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The Daily Dish

I Die. You Die. We All Die: Rachel Zoe's Back!

Ohmigod! The Project's action-packed premiere comes August 3, and it’s absolutely bananas.

By Evan Mulvihill

Ready to come undone with Zoe and her fabulous team all over again? The premiere of Rachel’s third season unravels on August 3 at 11/10c, and it’s a doozy – in the best way possible. Her celebrity-styling business continues to expand: she now boasts a thriving clothing line with QVC, a high-end jewelry collection, and a massive social media following on her Website and Twitter account. Zoe’s dream of becoming a household name might just turn into a reality! Here’s five unbelievable moments from the coming season:

1) Brad Goreski gets a promotion!
Zoe parts ways with longtime employee Taylor Jacobson and elevates Brad Goreski from Styling Associate to the newly created role of Style Director. The pressure of being Zoe’s right hand man is intense, but with the gift of gaining clients’ confidence, a ready laugh at the most intense moments, and a stylish new look, Goreski seems to be finding his groove.

2) Devoted hubby Rodger Berman takes an official role as Zoe’s business partner.
Formerly just an informal adviser, he’s now President of Rachel Zoe, Inc.

3) Rachel styles Johnny Weir.
Thought Zoe was on the dream team? She supplies the fabulous ice-skating Olympian with some looks that we hope are as frilly, bejeweled, and generally outlandish as his on-ice performance costumes.

4) Fashion Week in New York and Milan!
Two cities, hundreds of bananas looks, one fabulous vision.

5) More Rachel Zoeisms.
Though we’re not at liberty to disclose the details of this season’s signature Rachel Zoe phrases, we can say this: Study well the sayings of seasons’ past (they’re right here in the following videos) and you’ll know.

Season 2: Oh My God, 56 Ways

Season 1: I Die. Unbelievable. We're Bananas for Rachel Zoeisms


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