Jameela Jamil's Movement Actually Got Instagram to Change Its Diet Ad Policy — New Rules Start Today

Jameela Jamil's Movement Actually Got Instagram to Change Its Diet Ad Policy — New Rules Start Today

The Good Place actress and body-positivity activist Jameela Jamil made major strides in her quest to take down detox teas. 

By Jenny Berg
Feast Jameela Jamil Diet Shakes

Jameela Jamil — who knows about the dangers of diet supplements firsthand — has been on a mission to take down the whole phenomenon of celebrities promoting detox teas. After taking product slingers like Cardi B. and Khloe Kardashian to task, and speaking publicly about her commitment to the cause, The Good Place actress has managed to make some waves. 

Starting today, September 18, Instagram has taken up this rule: platform users who are under18 will be blocked from seeing sponsored posts promoting weight-loss products or cosmetic procedures. Additionally, a new policy bans any content that makes overblown claims about weight-loss products — think of those posts that show influencers talking about losing 12 pounds in two days just from sipping a certain tea, and encouraging you to swipe up. 

Jamil responded to the new policies by telling Elle UK: "It sets the tone that this is not ok in our society. We have hyper-normalized flogging nonsense to young impressionable people. These people are selling hair growth gummies, but wearing extensions or photoshopping themselves to look slimmer and selling a weight loss shake. There are so many lies being told and we’ve accepted that as a cultural norm. 

She continued: "For huge corporations — who are the main access points for these companies to sell their products to young people over the internet — to say they don’t condone this sends out a huge ripple across the earth. It says that if giant corporations are willing to take a stand against this then it must be really serious." 

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