Travis Scott's Cereal Collaboration Sold out in 30 Seconds, Probably Due to THIS Photo

Travis Scott's Cereal Collaboration Sold out in 30 Seconds, Probably Due to THIS Photo

Rapper Travis Scott can lay sick beats and — apparently — make some pretty sweet eats. 

By Jenny Berg
Travis Scott/Instagram

He's not just Kylie Jenner's baby daddy (and potential husband? We're still confused about that). Houston-born rapper Travis Scott is also a musical sensation — and the newly minted prince of cereal collaborations. To wit: After Scott teamed up with Reese's Puffs to design a limited-edition range of cereal boxes, the goods sold out quickly. Super quickly. In under a minute, to be exact. 

The boxes, which feature a cactus and an action-figure-style portrait of the rapper holding a spoon, launched on Tuesday. And 30 seconds later, poof! They were totally sold out. The spoons and bowls that Scott designed for the brand have sold out as well.

It's official: This merch is hotter than a Kylie Cosmetics Lip Kit back in its heyday.  

And while Reese's Puffs are certainly crave-worthy, we have a feeling that this very stylish photo shoot had something to do with the product's success. Behold, an artsy, surprisingly intense homage to breakfast cereal: 

View this post on Instagram

Sweet Sweet

A post shared by flame (@travisscott) on

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