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Last year, Lisa Rinna left us shook when she teased an upcoming beauty brand centered around her famously luscious pout — and now the moment is finally here. We are just days away from getting our hands on The Real Housewives of Beverly Hills mom's cosmetics line.
Earlier this week, Lisa officially unveiled her new brand, Rinna Beauty, on Instagram, along with a first look at her lip products. In the beauty campaign, Lisa appears to be nude beneath a silky black sheet while watching a clip of herself in which she touches up her shiny pout with a pinky-nude lipstick.
"A decade in the making... Rinna Beauty is finally here! I’m thrilled to share my Chic, Sexy, Bold lip liner, lipstick and lip gloss with you," she shared. "My @rinnabeauty is a lifestyle. It’s not just about how you feel on the outside, but how you feel on the inside. I want to bring fun and joy into your lives, while you feel and look gorgeous at the same time."
In a recent interview with Allure, Lisa shared the she drew inspiration for her line from the women in her life. "I'm so inspired by not only the girls on the show, Erika [Girardi] and Dorit [Kemsley] and Kyle [Richards]... all of my friends are beautiful, strong women."
She also called out daughters Amelia Gray and Delilah Belle Hamlin, and her fab mama, Lois. "I'm inspired by my 92-year-old mom, who's worn lipstick and won't go out of the house, by the way, without her makeup. I've actually never seen my mom go out in public without lipstick."
Lisa also disclosed that she wants the line to be "all-inclusive." She said, "I want men, women, children — everybody! — to use Rinna Beauty."
Rinna Beauty launches this fall with lip kits available in three nude shades: Birthday Suit, Legends Only, and No Apologies.
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