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The Daily Dish The Real Housewives of Salt Lake City

Get All the Details on Whitney Rose’s Company, Wild Rose Beauty

Here’s everything you need to know about the RHOSLC cast member’s beauty business. 

By Jamontae Hickman

On Season 2 of The Real Housewives of Salt Lake City, viewers were given a glimpse into Whitney Rose’s rebranding of her skincare brand, Iris + Beau to Wild Rose Beauty. The company underwent a revamp just a few years after its inception as Whitney was eager to take the next step in growing her beauty empire.

How to Watch

Watch The Real Housewives of Salt Lake City on Peacock and the Bravo App.

During the episode, Whitney discussed the reason why she decided to create a skincare business.

"I started Iris + Beau over four years ago because, believe it or not, I have very bad skin," she said before sharing a makeup-free photo. "And I started going to the health food store and [found] ingredients that were working for me, and I'd combine them all together and make my own skin oils. I love this idea of having something that I created."

Since then, the entrepreneur has expanded her line of products to fortify the perfect daily cleaning routine, which you can get a peek at by watching the clip above.

Learn more about Whitney's Wild Rose Beauty brand by reading below.

What is Wild Rose Beauty?

Wild Rose Beauty is a direct-to-consumer skincare brand designed to heal your skin while preventing signs of aging to achieve an all-natural glow. According to the company’s website, its mission is “to give your skin the nutrients it craves and inspire you inside and out.”

What products does Wild Rose Beauty offer?

Wild Rose Beauty has a range of skincare products, including a daily cleanser, a daily glow moisturizer, an anti-aging oxygen serum, a daily toner, a hyaluronic hydration serum, and a restore stem cell cream.

“Your skin is unique but the vitamins and nutrients we need are the same,” reads a statement on the company’s site. “We've packed each of our products with key ingredients to help heal and protect your skin from the signs of aging. Our products are cruelty free and vegan.”

Other notable items for sale are an assortment of apparel.

Whitney Rose gives an update on Wild Rose Beauty

Whitney Rose Promote

Taking to her Instagram on September 19, Whitney shared a look at what seemed to be a pop-up for Wild Rose Beauty in a video. The clip showed the blonde beauty in her element as she demonstrated her items and allowed customers to test the formulas.

“They say do what you love and you’ll never work a day in your life,” Whitney captioned the Instagram Reel. “Well, I work hard but I love it. Sharing my beautiful products with the world feeds my soul.”

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