According to PopSugar, the trend has roots in the 1960s and 1970s. Makeup artist Way Bandy—who had clients like Farrah Fawcett and Cher—developed the technique by hand-mixing his own cosmetics to sculpt a client's face based on her individual features.
Way referred to the flushed, radiant effect as a "color glow," and said that it brought out the natural "draping" (or bone structure) of a face. Way passed away in the 1980s, but now his friend Marc Jacobs is bringing the technique back with a new product.
Air Blush Soft Glow Duo is a set of powder blush, offering two shades that blend together for a natural-looking glow. (Or, as Marc Jacobs Beauty describes it, a "dance floor flush.") To use it, dip an angled blush brush into the duo and swirl the colors together. Apply the mixed shades on the high of the cheekbone, then blend along the length of the cheekbone, the jawline, and even behind the neck. You can also get a full-on chiseled look, if you just use the darker shade.
The light-as-air blush is infused with Japanese air powder, and it's said to have a silky, creamy texture. Two more cool things about the product: the blush's striped pattern is inspired by a Marc Jacobs dress, and the compact has the look of a vintage cigarette case. We can't wait to brush up on this vintage technique.
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