Chanel No. 5 (aka Marilyn Monroe's pajamas) has a new face. Lily-Rose Depp, the gorgeous daughter of Johnny Depp and Vanessa Paradis, will star an upcoming campaign for Chanel No. 5 L'eau.
This will mean that Depp's not only joining the family biz, kind of—mom Vanessa is an ambassador for Chanel—she'll also join an illustrious lineup that includes Nicole Kidman, Gisele Bündchen, and (yep) Brad Pitt. While we wait to see how Depp's ads will look (beautiful? we're guessing beautiful) here's a look at some of the fragrance's iconic ads through the decades.
1. 1950s: Suzy Parker
A muse to Coco Chanel, Suzy Paker had flame-red hair and deep blue eyes. It's kind of hard to tell that, here, but the model's sheer joie de vivre pours out of the photo snapped by Richard Avedon.
2. 1960s: Ali McGraw
Before she was an actress, Ali was an assitant to the legendary fashion editor Diana Vreeland, and then a stylist. After she shot this ad for Chanel No. 5 For the Bath, "hat picture was in every upscale drugstore in New York," she once told Vanity Fair. When a young agent spotted the ads, he (wisely) saw star potential. And the rest is love-means-never-having-to-say-you're-sorry history.
4. 1960s: Jean Shrimpton
Known as the OG supermodel, the English star also appeared in a vintage ad for Chanel No. 5.
4. 1970s: Catherine Deneuve
The French actress, a classic beauty through-and-through, was the face of the fragrance in the 1970s. Coco Chanel famously wore some menswear, so Catherine's dapper look here was right on brand.
5. 1990s: Estella Warren
A Canadian actress, model, and one-time synchronized swimmer, Estella appeared in the perfume's ads for much of the 90s. And she made for an uber-stylish Little Red Riding Hood in this 1998 ad.
6. 2004: Nicole Kidman
Shortly after starring in Baz Luhrmann's Moulin Rouge, Kidman teamed up with the director again to film cinematic ads for Chanel No. 5. We defy you to name a more glamorous (and surely good-smelling) taxi passenger.
7. 2009: Audrey Tautou
Mais oui. The famously gamine Amélie star has also served as the face of the scent. Working with French director Jean-Pierre Jeunet (yep, he also directed Amélie), Tautou's ad chronicled a mysterious journey on a train.
8. 2012: Brad Pitt
Well, this was something different. Pitt was the only male face of the brand, and gave the perfume a rugged new look. Or, at least gave SNL excellent material.
9. 2014: Gisele Bündchen
There is nothing this woman can't sell. But did you know she can also surf?
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