If you were hoping to visit The Upside Down and haven’t been... you’re running out of time. And no, we don’t mean the actual creepy, scary, world-beneath-the-surface/home of the Demogorgon from Netflix’s wildly popular Stranger Things, (why would we mean that?) but rather the Chicago pop-up bar that goes by the same name and features drink specials and décor inspired by the 1980s-based sci-fi series.
According to GrubStreet, the popup shop, the brain child of Chicago nightlife entrepreneurs Danny and Doug Marks, began in mid-August and was slated to make a six-week run that would keep the bar churning out “Eleven’s Eggo” cocktails through October 1.
Beyond that October 1 date, the future of the wildly popular popup was believed to be up in the air, with many patrons probably hoping it would find a permanent home at some point in the future.
But a cease-and-desist letter from Netflix changed all that.
Despite their attention to detail in both decorating the popup and capturing the spirit of the show, the popup’s owners were acting completely without the permission of Netflix and received legal instruction from the streaming giant not to continue with the unofficial shop after its initial six-week run.
But never call Netflix a party pooper. In what has to be one of the most enjoyable cease-and-desist letters ever created, Netflix’s legal counsel dropped a myriad of Stranger Things jokes and references alongside the reasonable request to discontinue the popup. Here’s the letter in it’s entirety, from DNAInfo:
Danny and Doug,
My walkie-talkie is busted so I had to write this note instead. I heard you launched a Stranger Things pop-up bar at your Logan Square location. Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up. You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.
We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again. Let me know as soon as possible that you agree to these requests.
We love our fans more than anything, but you should know that the demogorgon is not always as forgiving. So please don’t make us call your mom.
That’s about as fanboy as legal notices ever really get, so we’d venture to guess that Danny and Doug Marks won’t have any hard feelings ending the popup after the completion of its scheduled run.
But hey, stranger things, are we right?!
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