This New Beer Is Designed to Improve Your Workouts

Better living through alcohol? Yes indeed.

Say goodbye to those days when you can't quite motivate to hit the gym: Now there's a whole new incentive to work out, and it looks, smells and tastes a lot like a crisp, refreshing beer.

That's because it is beer—a brand-new beer designed to help you improve your workouts. Yes, you read that correctly.

Launched by the U.K.'s MuscleFood and spotted by Food & Wine, Barbell Brew is high in protein (21.8 grams per bottle), low in calories ("33 percent fewer calories than a regular brew," they claim) and gluten-free. It's low-proof too, at only 3.6 percent ABV.

MuscleFood is marketing the beer as a "muscle building treat." The company specializes in other fitness-related products, including protein powders, energy gels, liquid egg whites and what have you, so obviously they know what they're talking about. Although drinking post-workout has a long, illustrious history, MuscleFood appears to be bravely pioneering the whole drinking-before-exercising thing.  

You can't buy the beer in the States yet, so you'll want to make friends with someone who's about to head to the U.K. Or else take heart: Surely the demand for a product like this will help lure it across the pond stat, before copycat products flood the market here. 

Meanwhile, it's 5 o'clock somewhere: Time to start that, um, workout.


Want more of The Feast? Like us on Facebook!

The Feast is Bravo’s digital destination for foodies, serving fresh culinary inspo, piping hot celebrity food coverage, diet and wellness trends, plus the kitchen hacks and tools you never knew you needed. Like us on Facebook and visit daily for a curated menu of essential food news, from seriously thought provoking to just plain fun.

All Posts About:
Drinks News Food

You May Also Like...

Recommended by Zergnet