The Real Housewives of New York City cast member Sonja Morgan is always juggling various entrepreneurial enterprises, from Sonja-branded toaster ovens to fashion design. Her latest project, a shopping app, launched today — just in time for the holidays.
"I'm sharing this new shopping app with you in the spirit of Black Friday and my other favorite holiday, Cyber Monday," Sonja says in a video announcement revealing her new "Sonja Morgan App."
The RHONY entrepreneur makes it sound like her app attempts to replicate online what it's like to shop with Sonja IRL. "You will get the discounts that I have available to me directly to you through my app," she says in the video.
The app is divided into different sections, including a shopping portal with products from the Sonja Morgan New York line, a "Sonja's Diaries" sections, and "a luxury shopping mall" with Sonja's picks from different brands along with "exclusive content, discounts, and more."
Sonja's going to be right there with you, hunting for bargains, so she asked her fans to tag her with their favs. "I'll be shopping, I'll be seeing what you buy. l'll let you do some of the work, I'll be doing some of the work, and I can't wait," she says in the video. Let the Black Friday/Cyber Monday games begin!
The Lookbook is Bravo's home for inspiring content and experiences that feed fashionistas with a steady diet of share-worthy styles, personalities, and industry news. Like us on Facebook to stay connected to our daily updates.