There are so many celebrities starting their own athleisure brands, which makes perfect sense since they have gym-toned bodies and built-in fan bases. But which labels should you spend your hard-earned money on? Here are four really popular activewear lines from huge stars, and what writers and consumers have been saying about the clothing. (Hint: it's not always flattering.)
Kate Hudson’s Fabletics
Fabletics is everywhere these days: all over your Facebook feed, there are sassy Fabletics commercials on TV, and the company is opening up stores in malls at a rapid pace. It’s all built on the promise of really cheap activewear (think deals like two leggings for $24.)
But, if you’re drawn in by co-founder Kate Hudson’s on-point designs, just go it into it with your eyes open. Buzzfeed wrote a big story in 2015 about the many customers who weren’t aware that they were joining Fabletics’ subscription—then got slammed with recurring charges that were difficult to cancel. This is how another BF writer summed it up: “All in all, I think Fabletics clothing is cute as hell, but I wouldn’t want to remain a member and spend money on it every month.” Even Cher had a Fabletics opinion. She wrote on Twitter: “'Made mistake of going 2 Fabletics. What a pain in the a**. Won't even let u see anything Till u give them ur 1st born‼️ Felt I Was Being Conned.'
JustFab’s Corporate Marketing Officer Shawn Gold issued an apology to Cher via PeopleStyle: “First of all, we love Cher! We’re so bummed she did not like our member quiz. The introductory quiz helps us better understand our customers and personalize the shopping experience. By asking shoppers for their style and size preferences, we’re able to save our customers tons of money and eliminate waste. We only produce the clothing that people want. I wish we could turn back time and explain this to Cher.”
Calia By Carrie Underwood
Country queen Carrie Underwood launched her affordable activewear line with Dick’s Sporting Goods in 2014. The vibe of Calia is feminine pieces in pastel, muted tones—not much neon here. One customer review reads: “I love the Calia line! I have so many pair of pants. They are all comfy and great workout gear but these pants are extra comfy!”
Launching an activewear line was definitely the next logical step for uber fit dancer Julianne Hough. Her collection with Canadian company MPG Sport debuted in spring 2016 and is available online. Everything is under $100, and reviews on Amazon run the gamut from “Love the modern look and fit” to “this clothing line is wayyyyy too expensive! ...u can go to Walmart and get the same type of jacket for 30 bucks!!
Ivy Park by Beyoncé
When Beyoncé launches an activewear line, there is major hype—and tons of social media frenzy. The logo-covered line debuted in spring 2016 with a mini-scandal involving allegations of sweatshop labor along with complaints from fans who wished Beyoncé included plus sizes. A ton of websites responded with posts like Buzzfeed’s “We Tried Beyoncé’s Activewear Line On Different Body Types.”
Still, it seems like Ivy Park’s 339,000 Instagram fans are mostly happy: One reviewer wrote: “Ivy Park is [amazing quality] but the only issue I have with the Camouflage material is that it stretches white and you can see through them. I would still say they are amazing and worth it but this is a flaw.” Another says: "When I got the shirt and held it in my hands, I understood why it cost this much. My friend felt it and was like Woahhh. I was initially expecting an overpriced mediocre quality shirt with a logo on it, but I was DEAD wrong. The material felt so soft and well made in my hands.” And of course, Tina Knowles is a fan of the brand.
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