GK Reid

GK talks about the Gaga shoot and Naomi Campbell's "feline" side.

on Jul 20, 20100

 

In the midst of all the routine craziness, I’ve hardly had a free moment to puzzle over the cosmic significance of all the cats that descended on me recently. But here’s a shot.

First off, you can’t imagine what was going through my mind when I heard we were doing a shoot for Hello Kitty, only to find out moments later that Lady Gaga, (of all people!), would be our model. How was I going to blend these totally dissonant images into something coherent and meaningful? I quickly realized I needed to find a way to incorporate Hello Kitty directly into the wardrobe, but it wasn’t going to be an easy thing to do. A week later I found myself standing in a room full of boxes exploding with Hello Kitties—and I had just a few hours to figure out how to turn the stuffed animals into a dress before the most important shot of the day.

I should have sensed that something strange was going on a few days before, when Indrani and I decided we needed to bring out Naomi Campbell's "feline" side. Even though I knew it was Bastille Day in Paris, I rushed across the Atlantic to see if I could find the perfect element to tie together everything I’d been working on—to bring my vision to life. Fortunately, I’d already pulled together a strong collection of fashion from New York, London and Milan, because when I arrived in Paris it was looking more than ever like a museum—everything was closed—except I did find a few amazing accessories by my friend Yazbukey, which later became presents for Gaga to keep.

So I returned to London, reviewed what I had and then added some finishing touches. In the end Indrani decided that the style I chose made Naomi resemble a "wet, radioactive, Egyptian cat."

The "radioactive" part may have been more of a projection—we’d been wondering all day whether the rumors about her temperament were true, and if her claws were going to come out for the shoot.

I want to give my subjects the respect and space to express themselves fully. Naomi is an amazing person to work with because she has such a clear sense of how she wants to present herself. At the same time, a photo shoot has to be a collaboration.

 

6 comments
Janeth
Janeth

GK you are the handsomest man on TV! Dying to know more about you. Love your creativity and charismatic personality. You should make a couture line of dresses and shoes liek what you did for Gaga.

Photo0312
Photo0312

Wow, dressing Naomi Campbell and Lady Gaga is no mean feat, and you brought some serious game to both shoots.

Jondollope
Jondollope

Really appreciate your insights about how to work with and inspire creative people. Your presence on the show is much appreciated!

K1989
K1989

The GaGa dress is such a Memorable image and a huge part of todays pop culture! It must be amazing to be the creative force behind it!

ds714
ds714

Hi, I never realized how much work a stylist does. The Hello Kitty dress on the throne was a brillant idea. I had no idea you traveled all over Europe and NY to find the right clothes for a shoot. I must say I am very impressed by your talent and intelligence. Maybe someday you could write a book about all your adventures(such as trying to find the perfect outfit and hair styles), your many clients, traveling to find clothes and everything you do on a day to day basis for your job. I would be very interested in reading it and learning more about how you shop. Are the clothes borrowed or do you guys have to pay for them or does the publication that you are shooting for pay for them? Your job is so interesting to me, I would love to learn more about it. I'm 52, so I'm not looking to be a stylist but if you wrote a book it would be on the best sellers list and I and my friends would read it. Love the show and watching everyone's creativity behind the scenes come to life. Wishing you all love, peace and happiness.

Oasis
Oasis

Who is the designer of the black multi buckle black boots Indrani is wearing at the Lady GAGA photo shoot? Thanks so much! Love your show... very entertaining.