Bravotv.com: Expand on why you wanted to start your own fashion line.
I create environments that both are beautiful and attempt to make one feel comfortable and confident. I have always wanted to know if I could translate that into something as intimate as designs that one can wear, not just walk through. Years ago I designed the flagship store and showrooms for a major clothing company. I spent a lot of time with the designers and we would feed off of each other in ways that enhanced each of our designs. They offered me a job, but I was on a different path. As I have gotten busier with my architecture and worked on different projects, I have always wondered… what if…
Bravotv.com: How do you think your area of expertise contributes to creating a fashion line?
It is all about starting with a blank canvas and using the basic tenants of design to create something beautiful. I like detail, movement, flow and proportion and translating that into clothing seems natural. I felt very comfortable designing, however as this was a totally different medium I could have used more time, more material choices and more sewing help… but that would go for my fellow contestants as well. The fun was trying to create something from nothing in a very short amount of time… like pulling the rabbit out of the hat. My architecture background was helpful, but in many ways this experience was more like a poker game. The outcome is determined not just by talent, but by the cards that you are dealt and how you play them.
Bravotv.com: This week you headed to Venice Beach. What were your initial thoughts/concerns about the challenge?
My initial thought was who is driving this van and why does he want to kill all of us? Seriously, my first thought was that I would rather spend the time sewing, than on a field trip. My palette was more winter than summer and our fabrics were heavier than the challenge called for… so I felt that I needed more time to play with the fabrics and discover some way to create lightness with what we had on hand. Luckily, the first thing I saw was a deco street sign that read VENICE and I thought of 1940’s Hollywood and Betty Page. The rest of the field trip was spent trying to come up with alternates just in case “Plan A” didn’t work out… something always spun out of control on Launch My Line. That’s why it is so fun to watch.
David's outfit last week looked fabulous...compared to that god awful green outfit...tonight....what are you people thinking?...that was the most hidous outfit I have even seen ..I have watched every project runway show....
I really like Ms. Crawford's style and design concept. Her 2 designs are well thought out and executed, but my question is why not design something that both she and I can wear and show it on someone plus size?? Over 50% of women shoppers are size 12 and up. Only 10% of the industry caters to them. You do the math designers and retailers!!