Fredrik Eklund

Fredrik thinks that real estate can make you go crazy -- and the thinks that might have already happend to Luis.

on Jun 11, 2013

I always say: the highs are high and the lows are low. The roller coaster is extremely stressful for all of us. The high when you make a deal is incredible, and you feel like the master of the universe -- or an Olympian. The contract is signed by the buyer! HIGH-KICK! You tell everyone in your family about this accomplishment and even get a standing applaud in the office by your colleagues who commend you for this big deal so early in your career -- only to get a text message from the seller the morning after that he is not countersigning, and in fact isn't selling at all anymore. The low! His plans have changed and he is taking the property off the market immediately. And you fall deep down into a hole of darkness. . .

Now, these bumps create a lot of frustration, and in some cases anger. A friend of mine (one of the biggest downtown brokers) told me once: the problem with being a real estate agent is that you are always someone's bitch. Is he right? I guess it depends on how you look at it, and how you define being someone's bitch. I choose to see it differently. I am a servant of my clients. Always. If you want to beat a client that treated you badly, just don't. The client IS in fact always right (even when he or she isn't) and you are working for him or her. Don't forget that. Bite it together, listen, say you are sorry and don't show your emotions to the client. Take a cold shower, eat some ice cream, or do a high-kick by yourself in a dark alley and you will feel better. But whatever you do, don't lose a client. If you disagree, don't be in real estate.

Fight for your deals to happen, work tirelessly and aggressively and never give up. BUT, try doing it without emotions. When you know your worth, and that you are loved, that you are good at what you do, that the future is bright, that the world is a lot bigger than this particular deal and does not depend on it, then it is easier -- and healthier -- to see the deal for what it is: a deal. One of thousands in your long career. You can afford to lose one, as long as you learn from it, and keep the client happy.