Bravo has certainly had a busy 2017 so far. In January we unveiled the amazing new clubhouse on Watch What Happens Live with Andy Cohen. And as of February 7, we have a punchy new Bravo logo and a revamped "only on Bravo" jingle following an on-air and digital refresh. These exciting changes come just before tonight's debut of our newest scripted series Imposters.
So why the new look and feel? “The last time we changed our look was seven years ago, and our programming has changed since then and obviously life has changed, society has changed, and it was time to take a modern look at how we were presenting ourselves,” Amy Troiano, Bravo’s senior VP of creative told Variety. “We wanted to continue to appeal to our core viewers who love us and are loyal to us, but this was a chance to expand even to our casual viewers with a new look.”
Although the Bravo logo is now a sleeker black-and-white version of the original bright blue one, Amy said that staying true to that talk bubble shape was important. “We knew we wanted to keep that,” she said. “We didn’t want to lose it, but we were happy to see it change and modernize it.”
And for those of you worried that this refresh means drastic changes to programming, fear not — Bravo is still home to all of your favorite shows, including The Real Housewives of Beverly Hills, Girlfriends' Guide to Divorce, and Vanderpump Rules.