James Kennedy Breaks Down the "Pure Madness" of His "Don't Look Down" Video

The #PumpRules DJ reveals the deeper meaning of the visual.

From the moment James Kennedy takes his first shot of tequila in his "Don't Look Down" music video, it's clear that the Vanderpump Rules DJ is trying to make a statement. The visual doesn't just give fans an inside look at a day in the life of the SURver/musician, it also gives a glimpse into his artistic vision. "I wanted to create something that was super indie, something that looked different and somewhat abstract," James told The Daily Dish exclusively via email. "I'm letting people come up with the 'storyline' because I wanted things to be different. The paint at the end was an abstract take on emotion and how people never want to look 'messy;' it was great fun to film."

James highlighted the video's key scenes, including that first shot of him downing tequila. So, does he often start his day with something that hard? "Haha no! It's just a little hair of the dog if you will," he said, adding that he wanted to "make the start to the day as rockstar as possible."

For the SURver, the garden scene ties into what he believes to be the most legendary scene in the video: James being splattered with the paint and confetti. "Well I wanted to seem lost in a world of confusion, collect my thoughts as the music built up again. The garden scene was shot as one of my favorite places I've ever been, The Greystone Mansion, and the paint scene was actually blue glitter mixed with blue paint, we were in the alley behind my apartment," he said of the L.A.-set shoot. "The blue paint represents emotions and how the average person is scared to be themselves, look messy, and do something weird. I wanted to make something of art; something nobody has seen before. Sounds of the music behind the footage create, pure madness."

While much of the video includes James going solo, he does meet up with Max Vanderpump-Todd throughout. "Well Max is my best friend and we do everything together," he said. "Also, he is featured on my album PUMP Sessions, that I wrote and produced myself which will be coming out this month. Max is featured on a couple songs on the album 'You Can't Wait' and 'Sevii.' Our group together is called Lifeguard. We have a lot of fun making music together." 

And, yes, James is already thinking about his next video for the song "You Can't Wait." "It's going to be something by the beach and the ocean, maybe playing live on the back of a semi-truck heading south on [the Pacific Coast Highway], perhaps end[ing] at sunset bonfire beach party!" he teased. "The possibilities are endless and I am on a mission to always make my next video more outrageous than the last." Despite the album title, Pump Sessions isn't solely focused on Lisa Vanderpump's establishments or famous goat cheese balls. "The Pump Sessions album is a compilation featuring these two songs and many more," James explained. "My main inspiration of the album was the ocean and the deep wasters planet Earth has to offer."

Earlier this season, James revealed how he got his start in the music business during a visit to the Vanderpump Rules After Show. Check it out, below.

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