The Daily Dish

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Why Diddy Hearts NeNe

The major mogul shares his Real Housewives fixation.

He's Sean Combs, he's Diddy, he's an entrepreneur, an entertainer, and apparently a Real Housewives junkie. The mogul recently told E! Online, "My favorite Housewife, hands down, is NeNe... I'm an Atlanta Housewives fanatic and I do love the New Jersey Housewives, too. I like the family feud thing...I'm not even embarrassed to say it. You'll even find me in chat rooms."

Diddy's took his Housewives' affinity one major step further -- he and Ciroc Vodka recently staged the Ciroc the New Year with the Real Housewives of New Year's Eve sweepstakes, which gave fans the chance to ring in 2012 at one of five Housewife heavy celebrations: Kim Zolciak in New York, Taylor Armstrong in Chicago, Kandi Burruss in Miami, Alexis Bellino in Los Angeles and Gretchen Rossi in Houston, Texas.

But Diddy also plans to party responsibly -- his partnership with the Real Housewives includes a holiday campaign promoting responsible drinking and safe driving.  The fourth annual CIROC Safe Rides program provides access to free and secure transportation from their New Year's Eve fetes. Before the big night, Kim and Taylor will be surprising pedestrians with CIROC Safe Rides cards to help cover the cost of taxis and car services. And on New Year's Eve, Ciroc will hand out even more cards in New York, Chicago, Miami, and Atlanta.

Diddy says, "New Year's Eve is one of my favorite times of year. I love the energy of people coming together all over the world to celebrate life – what was and what is yet to come.  I want everyone to know that however they choose to ring in the New Year, it is important to celebrate safely and responsibly."

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