Rodger Plays the Bad Guy

Rodger explains why he fell in love with Rachel as a business woman.

This particular trip to New York was such a thrill for us, not just because of Rachel's first fashion show at Lincoln Center, but also because of the beginning processes of our new business venture, DreamDry, an ultra-lux blow-dry salon.

Even though we walked in to the salon and it wasn't exactly finished, we always knew that this was going to be a really special space for women to come and feel glamorous -- something that's at the core of everything aspect of our brand. You also get to see all the bumps in the road before the final product (which is amazing, by the way!).

Making an ultra glamorous salon -- or anything for that matter -- takes hard work and perseverance. I often find that I am the one who has to play the "bad guy" in order to get the job done. I don't do it because I want to, but because Rachel's name and our business are on the line.

From New York back to LA -- everyone got a first look into our new office space, which we are so proud of. You can see how much our team has grown and how all of the components of our business work together. We have a fantastic team who supports everything that we do from selling the collection to coordinating video shoots (and everything in between).

What I really love about this episode is that you see how hard we all work to make sure everything we do is top of the line. Not everything comes easy, but if you keep at it and stick to what you believe in, you can foster success for yourself.

Watching Rachel fight during market for the looks that she believes in reminds me why I love her so much. She has such drive, passion and vision, and she'll stand up for what she believes in, even when people tell her otherwise.

All Posts About: Rodger Berman

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