Ramona is busy developing a skin care line, and decides to throw a party to show off the products. Bethenny attends and gives her advice on creating a brand, though Ramona isn't too eager to hear what she has to say. LuAnn meets with her writer to finish up her book, Class with the Countess, and also meets with her publisher to discuss how to market the book.

Bethenny is out promoting her line of baked goods – Bethenny Bakes – in a store in Connecticut, but she finds it's not as easy as she thinks to give away free products. Kelly takes a trip out to LA to meet with a designer about her jewelry line. Simon plans something special for Alex's birthday, but loses his cool when the part of the surprise gets ruined.