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The Daily Dish The Real Housewives of New York City

Bethenny Frankel Just Launched a New Rosé: “Move Over Wine Industry”

The Real Housewives of New York City alum says that her Forever Young rosé is “spectacular by every wine snob measure.”

By Jenny Berg
Bethenny Frankel Goes Through Her Past RHONY Looks

Bethenny Frankel has some choice words for the wine industry — and a stellar recommendation for anyone craving a glass of rosé. In an April 3 Instagram post, The Real Housewives of New York City alum announced that her newly launched wine, Forever Young rosé, is getting incredible reviews. “Move over wine industry,” the Skinnygirl mogul wrote. “There is a new girl in town.” 

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The April 3 post showed Bethenny strolling on the beach with a glass of wine in hand, and another photo showed her enjoying a pour at a beachside picnic. The third snap showed the star of the show herself: Forever Young rosé. The bottle is gorgeous, with a gold-and-pink label and dainty floral designs painted onto the glass. 

But of course, it’s what’s inside that counts, and Bethenny says drinkers are loving every drop of the pretty pink wine. In her caption, Bethenny shared some big news about the wine, which she developed in partnership with French winemaker Valérie Rousselle.

“Our new Forever Young Rosé CRU CLASSÉ has received an ASTOUNDING SUPERB rating,” the New York mom wrote. “One of the highest rated rosés of the season! Only 18 vineyards produce this wine in Provence. Its taste is as fabulous as its name. I adore this brand, this name, this product, this bottle, this winery.”

The RHONY alum went on to reflect on the early days of her career, starting with her classic Skinnygirl margarita. “I’m more than a decade older than when I launched my whimsical cocktail brand, which launched a new category in cocktails and invented a new cocktail that people would order at bars worldwide,” she wrote. 

Circling back to the new wine, she triumphantly added, “This wine is elevated, sophisticated, mature, and spectacular by every wine snob measure. This wine could sell itself ... Here we GO!!!”

On its Instagram feed, Forever Young shared a photo of Bethenny and Valérie jovially clinking glasses. “Bethenny Frankel and Valérie Rousselle set out with a vision to create a wine that embodies their outlook on life — quality, beauty, prestige, and fun,” the caption says. “The result is our delicious Forever Young Rosé.”

Of course, Bethenny is a serial entrepreneur who hasn’t just dabbled in drinks. In the past, the business whiz has launched everything from salad dressing to jeans, including supplements and preserves in cocktail-inspired flavors such as Raspberry Bellini.

Cheers to her latest venture! 

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