The former "Most Interesting Man in the World" just made a very interesting switch. The ex-Dos Equis spokesperson, whose real name is Jonathan Goldsmith, recently debuted a new commercial in which he's hawking a new drink—Astral Tequila, reports AdAge.
It's clear that the new commercial is riffing off his "Most Interesting Man" status; he's flanked by beautiful, scantily-clad women in a dark, moody bar as soulful Latino music plays in the background. And his one line? "I told you—I don't always drink beer," he says after clinking shot glasses with the hottie perched next to him.
It's an obvious reference to his Dos Equis commercials, which often ended with the line, "I don't always drink beer, but when I do, I prefer Dos Equis."
You'd think Dos Equis' parent company, Heineken, might be miffed by the Astral ad, but according to AdAge, they're taking it in stride. A Heineken spokesperson said, "We thank Jonathan Goldsmith for his long-time contributions to the brand, and wish him the best in his next endeavors" when AdAge asked about the commercial, while an Astral spokesperson stated, "Astral Tequila has obliged by all trademark legal requirements."
We can't say we blame The Most Interesting Man for moving on to the harder stuff. We'd rather do a shot of tequila than down a pint of beer any day.
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