It’s not the dogs who are buying the food; it’s their owners. And humans love beautiful packaging.
“I kept walking down the aisles in dog food stores, and I was just disgusted by the boring, horrible neutral packaging that makes up all these dog food bags,” Kameron told Unleashed over email. “I was just disgusted. You know women are the consumers. We want to buy something beautiful, we want it to be sparkly, and we want to take something beautiful home to our pets.”
Kameron said she was inspired to create SparkleDog Premium Dog Food by Louis, her Yorkie. “[Louis] was just sick of the boring, bland food,” she says. “I always say, why would you want brown stink when you could have sparkly pink? Dogs need to sparkle on the inside and the outside.”
Although the idea for pink food might seem outrageous, Kameron is definitely on to something. Dog food is a $24 billion industry, with over 4% of growth in 2016, according to the American Pet Products Association. Kameron is merely capitalizing on a robust market.
“I think a lot of times people will think I’m just this dumb blonde airhead,” she told Unleashed. “But there’s a lot more to me. You can be girly and feminine, and be a girl boss at the same time.”
SparkleDog, she says, is her dream company. “When I set my mind to something, I get it done, and I get it done great.”