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Kim Kardashian West Just Revealed a Shockingly High-Maintenance Secret About Going Platinum Blonde

The process is so intense, Kardashian West is getting kind of "over it." 

They say blondes have more fun. But no one ever said blondes have it easy. And Kim Kardashian West, who's been rocking platinum locks, is getting real about the arduous process of transforming her mane from dark to light. 

The KKW Beauty mogul took to Twitter on December 13 to reveal just how long she had to sit with bleach in her hair, in order to cover her dark roots. Spoiler alert: the entire process took an astonishing 13 hours. To put this in perspective, that's longer than it would take the binge the entire second season of The Crown!

To be fair, Kardashian West admitted that the bleaching is done in stages, so that her hair "doesn't break off." Still, she seems to be reconsidering her future as a blonde. "Love you [Chris Appleton] but getting over this," the reality star said, in playful reference to her stylist. 

We can't wait to see which hair color the beauty pro dabbles in next. With her third child on the way via surrogate, Kardashian West might even opt for something a bit lower maintenance. After all, her fellow new mom Lauren Conrad recently made a major hairstyle change to accommodate life with a newborn. But, to each mom and business mogul her own! 

Whichever hue she chooses, we're sure Kardashian West will look like a million bucks (or, as the kids might say, total MILF Money.) And in the meantime, we'll enjoy Platinum Kim while we have her. 

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