Kylie Jenner is expanding her already booming cosmetic empire this week in a big way. On Wednesday, Kylie Cosmetics will launch three new categories of products, including concealer in 30 shades, Kylie-branded lipsticks in sleek silver cases, and 16 different makeup brushes for Kardashian-Jenner-level contouring.

But one of the new offerings in the launch really isn't sitting well with fans. That would be the entire set of makeup brushes, packaged together in a limited-edition shiny pouch for the jaw-dropping price of $360. Just bit more spendy than a $29 Kylie lip kit, right? Here's what the Kylie Cosmetics Silver Series brush set looks like: 

Let's just say Kylie Cosmestic shoppers on Instagram were skeptical. Here are a few of the many Insta comments questioning this price:

"Honestly is this a sick joke?? $360 for some brushes.... stay in your lane Kylie."

"For $360 the bristles better be made out of gold!"

"My car payment is less then this... $360 because ur names on it?? Yea no thank u."

"I better look like Kylie when it’s all done for $360 brushes."

Fans spoke out on Twitter too, and Jenner jumped into to try to explain why the brushes costs so much (and she offered to make a cheaper version later). 

But not everyone was convinced:

Some fans jumped to Jenner's defense though:

Controversy or not — will this makeup brush set sell out on Wednesday, as Kylie Cosmetics drops so often do? While we wait on that, let's focus on the positive: this too cute pink Kylie Cosmetics truck that took its first ride in L.A. over the weekend. 

It's stocked with lip kits, Kylie hats, and Sprinkles cupcakes — what more could you want?