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The Daily Dish Southern Charm

Craig Conover Reveals Sewing Down South Is Now an "Eight-Figure Business": Details

The Southern Charm cast member shared exciting new updates on his company. 

By Abby Feiner

On Season 9, Episode 13 of Southern Charm, Craig Conover told Madison LeCroy, "Sewing Down South is kind of blowing up." Well, that may have been an understatement. 

Craig Conover gives an update on Sewing Down South

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On Part 1 of the Season 9 reunion, which aired on January 11, Craig shared exciting new details about his pillow and lifestyle business. "In four years, I've been able to take Sewing Down South to an eight-figure business, and we're in Kroger stores across the country," Craig told host Andy Cohen. "We have 30 employees with health insurance."

Craig opened up about the impressive progress of his company during Season 9, Episode 3. "Sewing Down South has just grown exponentially, and it's incredible to go from selling out of my dining room to an e-commerce site to the flagship store," he said in an interview during the episode, which aired on September 28, 2023. "Now, we have enough inventory to have our own warehouse. So, move over, Martha Stewart. I'm here to stay." 

The exterior of Craig Conover's new warehouse for Sewing Down South with a tractor parked in front.

Craig Conover's business milestones 

As Craig explained to in 2020, he started his business "stuck in a room in my house, a sewing room, with my assistant not really sure how to fill any orders." After landing a partnership with HSN, he shared in the same interview that he hoped his journey would inspire people to go after their dreams.

"Don’t let anyone ever tell you what your passion is, and don’t be scared to chase it just because it’s not a societal norm,” he said at the time. "It took me until I was 30 years old to start this. It’s never too late to go out and do what you want." 

The following year, Sewing Down South opened its first store in Charleston and has since launched several new partnerships, products, and collections. Currently, the brand sells indoor and outdoor pillows, apparel, blankets, totes, accessories, kitchen pieces, and dog gear, among other items. 

During Craig's conversation with Madison in Episode 13, he explained that the success of the business was keeping him tied to Charleston more than ever before. "It's getting so big that I can't work remotely anymore," he shared. "The company is tied to Charleston. This is where our warehouse is. It's where our store is. It's where our design studio is."

For more on Craig, press play on the video above to take a tour of his newly renovated house. 

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