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Craig Conover’s company, Sewing Down South, is expanding in a major way. The Southern Charm cast member recently celebrated the grand opening of his first brick-and-mortar store in downtown Charleston, taking to Instagram to share a peek inside the gorgeous new space.
On May 14, Craig commemorated the launch of his beautiful new store with a series of videos and photos on Instagram. As captured in the snapshot below, the sprawling location features Sewing Down South’s classic collection of pillows along with plenty of other merchandise, from apparel and hats to tumblers and coolers. The store also boasts an exclusive new line of candles, which Craig showcased on Instagram.
But perhaps our favorite part of the store is the mural-style “Sew What?” wall covered entirely in yarn balls. As highlighted in the snapshots below, the wall made the perfect Insta-worthy backdrop for Craig and the other Southern Charm-ers who came out to show their support, including Austen Kroll, Leva Bonaparte, John Pringle, Danni Baird, and Southern Charm alum Eliza Limehouse, who brought along her baby boy.
Patricia Altschul was also on hand, later taking to her own Instagram to give her stamp of approval. "Congratulations to @caconover on the opening of his lovely new store #sewingdownsouth on King Street," she captioned the photo.
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