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The Daily Dish Southern Charm

How a Date with Paige DeSorbo Influenced Craig Conover's Latest Business Move

Craig Conover's got a new canned beverage business, Spritz Society, and Sewing Down South is headed to grocery stores.

By Casey Suglia

Craig Conover's business portfolio is expanding and he may have his girlfriend, Summer House's Paige DeSorbo, to thank for it.

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The Southern Charm cast member has come a long way since he first launched his "sewing lifestyle brand," Sewing Down South, in 2019. Craig, at the time, got a lot of heat for doing something so "uncool." But Craig revealed during the Southern Charm Season 9 reunion in January 2024 that the humble pillow company has grown into "an eight-figure business."

This has allowed Craig to pursue other avenues in business — like open up restaurants and, now, invest in a canned cocktail company as well as expand his original pillow line.

Craig Conover is Now an Investor in Spritz Society

Craig took to Instagram on Wednesday, April 24, where he formally announced that he is an investor in Spritz Society. In the caption of the post, he revealed that he first had the cocktail with Paige on the way to a Taylor Swift concert last year: "One sip was all it took for me to realize they were onto something and I needed to learn more about the brand — I loved the concept of a refreshing wine based drink and how they brought everyone together."

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The sparkling cocktail, which is made from white wine with a 6 percent ABV and fruit juice comes in seven different flavors: pink lemonade, passion fruit, peace, grapefruit, blood orange, lemon, and pineapple. "I'm so excited to be in the Spritz Society family and for y'all to see the amazing projects we've got in the works," Craig wrote in the caption.

Craig Conover and Paige Desorbo sitting together at the Cucculelli Shaheen fashion show

Fingers crossed for a Charleston-inspired flavor. Until Craig releases those "amazing projects," Spritz Society can be purchased online or found at one of their stockists. Watch out Loverboy and Trop Hop, there's a new beverage king in town.

Sewing Down South for HD Designs is now in Kroger Stores

Sewing Down South is no longer just focusing on pillows and other home accessories. Earlier this month, it was announced that Craig's company would be partnering with HD Designs to sell a number of products — including kitchen accessories and items to enjoy at the beach — at Kroger Family grocery stores nationwide, including Fred Meyer and Ralph's.

Craig Conover smiling in front of an outdoor table.

The full product line, boasts a number of items perfect for an outdoor party: disposable dinner plates, citronella candles, and even beach towels. Craig said in a press release that he is excited to bring Sewing Down South out of Charleston and into homes nationwide: "The ability to reach more customers on their weekly grocery trips — and to really be a part of every day life — that's the advantage of collaborating with Kroger provides us."

Craig Conover sitting on a beach with an umbrella and blanket.

Craig continued to express his excitement in the caption of an Instagram post announcing the launch. "The dream of building Sewing Down South into an entire home line is starting to look a little like this...," Craig wrote. "I love you all. Let me know what you want to see next."

"I can't wait to share more and more of the collections we've built throughout the rest of the year," Craig added.

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