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The Daily Dish The Real Housewives of Beverly Hills

Kyle Richards Finally Introduces Us to Alene Too

The #RHOBH fashionista reveals the meaning behind her boutique name.


By Jocelyn Vena
Who Is Alene Too? Kyle Richards Explains

Fans of Kyle Richards might have stopped by her Beverly Hills boutique, Kyle by Alene Too, and wondered, "Who in the world is this Alene Too person?" Well, to solve the mystery we went straight to the source. "People always ask me about the name of my store," The Real Housewives of Beverly Hills fashionista told The Daily Dish. "I did a book signing at a store in Boca called Alene Too and I fell in love with the store. It's everything that I love, and I thought I would love to have a store like that in L.A. So when we partnered, they wanted to keep the store's original name in L.A. because they have a very strong fan base of their own. So we combined the names."

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After three years, Kyle is not only proud of the endeavor, but plans to expand the empire by adding an East Coast outpost. "We actually did a pop-up shop in the Hamptons [over the summer], which we will show on [The Real Housewives of Beverly Hills] this season. And it was sort of a test to see how it would do here and it did really well," she said. "So we are planning on opening in New York City." Looks like the Big Apple will never be the same.-Reporting by Megan Segura

See Kyle at the 2012 opening of the L.A. boutique, below.

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