Thank god for Derek. I kind of knew it was wrong of me, but I did it in the heat of the moment, and I snapped in defense when Luis jumped on me. But it is still not OK, and Derek made me realize exactly that and why I need to apologize to Luis. I don't want to have any enemies. The city is too small. The brokerage community is too small. It is not who Fredrik is, not the Fredrik that Derek loves. And I do like Luis. I always liked him. Remember: I never NEEDED his help. It was never about that. I truly wanted to work with him -- that is why I invited him to work with me. I took him under my wings and tried to make it work. I like his energy and I like his passion. He just has a little too much energy and a little too much passion sometimes for his own good.
I am going to try to apologize to Luis. To be continued. . .
111 Mercer is an exciting project because I am more hands-on than ever. I pick out my own finishes and put everything on-the-line by promising the developer sky-rocketing high and record prices. It is a risky strategy, but I like risk when the reward is huge. This developer owns 15 buildings in Soho, and I am not driven by the commission checks (truly, I am not), but driven to set records and get everyone in the industry talking.
In the short 11 years I have been doing real estate in New York City I have become the go-to guy for new development. 95 percent of all real estate agents, even those with larger teams, never get to work on their own new development projects unfortunately. I think it's because no one ever explained to them just how rewarding new development can be.