Fredrik Eklund

Fredrik says why he took Luis under his wing, the lesson he was hoping to teach, and what he ended up learning.

on Jun 19, 20130

New development is CREATIVE, as this episode shows. You get to be a TEAM with the architect and DESIGN the apartments, put your own stamp on them, and be proud of the result.

All super agents focus on new development, with no exceptions, and we are all kicking and clawing over the big projects. Last year 80 percent of my income came from selling new development. How?

The theory is that it takes the same amount of time to pitch to a seller of one apartment as it takes to pitch and win a new development of let's say 100 apartments. On the other hand, the lead times are much longer and it can take up to two years to create a great product with the architect and the developer even before the start of sales, and then another two years for the building to close and people move in (which is when we agents get paid). But once the project is closed out, you are paid on 100 apartments.

My first project was The Onyx Chelsea on 28th Street and 8th Ave in New York and I won it after three years in the business with help from my broker at the time. I was so excited -- and scared. What did I know of designing a kitchen and a bathroom? Of maximizing light and air? Of programming an entire 12 story building with just the right mix of 52 units, the right apartment sizes and knowing what makes efficient one, two, and three bedroom apartments, with the ideal number of fixtures in the bathroom and where to place the walk-in closets, etc.? And then creating a brand for the building, identifying the ideal buyer long before the concrete structure had come up, and commission the work to build a website, build-out an off-site sales office, design a sales brochure, and lastly price the building and sell the sucker out -- at prices that not only would make the developer happy, but build respect in the industry and garner press -- with the special challenges of financing and appraisals that come with new development???

Well, there was a poster in my parent's bedroom in the suburbs of Stockholm when I grew up that I thought of a lot during that project. A duck is calmly swimming with his head high in the air. He is calm, almost smiling (can ducks smile?), but underneath the surface the duck is paddling like crazy. This is what I was trying to teach Luis, to help him to try to get into his first new development. Be calm, while you don't let anyone see how inexperienced you are and over time you will learn. Paddle like crazy, just do it under the table and don't let the developer see it while you watch the bigger broker teach you.

Hugs to all my high-kickers out there! And if no one told you today they love you, I do.

74 comments
charnorm
charnorm

Fredrick, why do you whin so much? You are such a silly baby. I understand the business you are in is cut throat, but you do not have any ethics whatsoever. You play these games that really make you look bad.  I do understand competition, but you are a very silly little boy. I feel sorry for you. You appear to be successful, but that success has not brought you common sense, integrity, dignity or class. There appears to be enough wealth to be spread around,but these games, tricks and borderline underhanded things you pull are disgusting. I am not sure why you got married. You are still a little boy (or girl which ever you choose to be). You are so pitiful and sad! You have money, but you do not have class where class really counts.

JacQuelinnG
JacQuelinnG

I absolutely adore you! Fave show MDLNY xo

milehihotstuff
milehihotstuff

Fredrick, I'm happy that you somehow came around with the Luis situation, but I don't think Luis deserved your assistance/mentorship!  He is not even in your league.  His use of profanity with clients and their buyers, and his off color remarks, as well as the fact that he took your advice with a grain of sale and still did what he wanted to anyway would indicate that he just couldn't let go of Lispenard, so he charmed you by telling you he had a desire to learn from you to still have a part in the listing!  I think it's always great to bring closure (hopefully positive) to disputes, but I wouldn't agree to mentor him in the future - he will drag you down and make you look bad.

sonnsie
sonnsie

Kudos to you for the apology since I thought as soon as you sold it you could have called him to let him know but in end you paid for the $5 or 6T very bad party.  It was such a bad idea especially the smoke.   You are correct, you are supposed to be the wiser and more successful realtor.  I applaud Luis for controlling his temper after the green tea shower.

ide.clair.9
ide.clair.9

What I got from your apology is regret for throwing the drink, only because it made you look bad.

You still don't get it that you were wrong to play Luis. You enjoy cat and mouse games and being dominant over others. If you intended to reimburse Luis, you should have proffered that check from the get go, rather than making him grovel.

bojangles
bojangles

Fredrik, gee what a difference a single episode makes.  Until last week's showdown with Luis,  I had a great deal of affection for you.  I guess that's pretty silly in itself.  Thinking you know someone on a reality show and having affection and admiration for them.  You seem to think your big wrong was in flying off the handle and throwing your drink on Luis. And you apologized.  For me your apology is disingenuous.  The fact that you needed your incredibly lovely fiancee to point out how wrong you were is a pretty sad statement.  But anyway,  it appears that you didn't have good intentions from the start in your dealings with Luis.  And you complain that you'd paid for the party!  Who should pay Fredrik?  You completely wasted the guy's time.  He came to you in earnest.   And you screwed him.  Yeah, you have all the success.  You've sold a zillion dollars worth of NYC real estate.  You own a big company in Sweden.  You have it all over Luis.  All that, Fredrik,  just makes what you did all the more pathetic.  Luis is a lovely guy and he's going to go on to great success and he's going to do it with his beautiful humanity intact.   You could have had this exquisite person as a friend but noooo.........ca-ching, ca-ching, Fredrik.  I don't deny you're a charmer but from now on it will be a charm that's lost on me. 

jbenny
jbenny

Don't ever write a check to someone if you don't intend for them to cash it!

Dookie1
Dookie1

Shame on you!!!  Luis complimented you on your success and tried to get you to help him by teaching him.  Instead you treated him badly.  I don't know why you would do such an awful thing.  SHAME SHAME SHAME on you.  Do you even know what it means to help another person.  So far you only show selfishness.

LadyK2507
LadyK2507

Fredrik you disappointed me the way you treated Luis, he wanted to learn from you and be like you and mistreated him.  I do understand he did not listen, but just like a parent does with a child you sit them down and explain to them why your way is the best way.  I am so glad your fiance made you see the error of your ways, but I actually would have thought you would see that on your own.  Please Fredrik stay above board and don't allow that to ever happen again, that could ruin your reputation! 

MIrvin1206
MIrvin1206

It takes a real man to apologize to another man. I am proud of you. From the beginning I saw your real true heart. So happy that you have allowed others to see it also. You are talented and smart in what you do, Luis see's it too. I hope you continue to help him grow.

Gongolu
Gongolu

Fredrick, I really enjoy watching you. I think you have a great personality; and believe it or not this is why you have the success that you have.  Not everyone has such high good looks and intelligence.  I do think that you might have found the right person to walk through your life with.  He seems to have the clarity and simplicity that you lack.  I do think that you are a good person.  This episode with Luis, is exactly what you needed to realize, that even you can look like an a/h sometimes.

vikingblondes123
vikingblondes123

I love you, Fredrik! You are the perfect mix of snark & wit. Keep being you!

picosoriano
picosoriano

Oh my Fredrik, I think your success can lead to your failure as a good human being.  When wealth and confidence go on a congruent ride to arrogance and a false sense of invincibility, it could be a deadly combination.You know the saying " One can get drunk with power/success" I think you're getting  very tipsy. I really like and enjoy you on the show and I felt so bad and uncomfortable when you did what you did. First I question your intention to help Luis. What you did was compete with someone who obviously was needing and wanting to learn from you. Then dropped it on him in the height of his enthusiasm ! You might as well have slapped him on the face.  That was low blow Fredrik.. Ryan may look and sound like a jerk  but now I am realizing that he is just corky and with a dry sense of humor and an ANGEL compare to what you are becoming.. Just saying

Gwenever
Gwenever

Beautifully said. Love the duck analogy. I love your work ethic, your presence, your humor and example. I was upset when you threw that smoothie on Luis. To see you recognize it and not make excuses for it says a lot. I can only imagine how hard it is to see yourself in the " mirror". As long as you grow and learn and become a better person it will be worth it. Love watching you.

travelaalinda
travelaalinda

Fredrik, I see a much kinder side to you this season, The dog's and boyfriend. You did look bad when you lost your temper but I can see why you did. He (Luis) didn't listen to you at all. He blew a great chance to learn from the best. He acted like he was going to teach you. If anything he played you, he  said he wanted to learn from you then disregarded ALL your advise. I would have not compensated that brokers open.

Reba39forever
Reba39forever

I appreciate that you apologized it was the adult way to handle this however his tantrum was not. Beginning to end he needs to grow up. He is entertaining for the most part but was to out of control for me that part of the show was uncomfortable.

_TDXI
_TDXI

I think Luis got off rather lightly. If he had gotten in my face like that he would have gotten more than green tea.

shysharon
shysharon

I do love your chutzpah! I too am a power salesperson, driven by record setting, and beating my own personal best, not beating other people. I'm glad you realize you don't look good pouring a drink on an associate...look at your faces on page 1 on this blog....you both look like monkeys! Luis is easy to like, check him out on the skateboard! BUT--he always disappoints! 

dietschon
dietschon

Good for you for admitting that you should not have thrown the green tea at Luis, Fredrik.

cars121
cars121

High influence, high pressure jobs generally involve a tightrope walk between confidence, arrogance & narcissism.  Talent alone rarely gets the job done.  The people skills required are best & most effective when they are genuine, not pretended solely as a manipulative means to a desired end without sincerity or conviction. If your professed self awareness is, in fact genuine, viewers should see a slow but steady transformation in your behaviors over time.  The best evidence I see of the real possibility of your genuine desire to be your better self, is your choice of a partner.  We tend to seek out the person who can help us heal our wounded selves in order to become the better person we strive to become.  While you've clearly demonstrated your skill set in your chosen field, your potential partner is truly the most successful partner as a more fully realized HUMAN BEING.  Follow his lead....PLEASE!  Wishing you success in all the inter-personal areas you need to focus more energy on.  My bet is that you'll be amazed how fixing that area of your life will bleed over into your professional life in ways you only dream about achieving.  God bless. Major hug to your partner....he rocks! 

desrd
desrd

Fredrik, You did try to teach Luis some important lessons, he just wasn't listening. Luis' antics are fine for selling cars but you are in high level real estate and your clients livelihoods are on the line. They deserve respect and professionalism when being represented. Luis makes way to many promises for someone that does not have a proven track record, established clientele or a trusted network of peers. Promises are BS...Passion is BS without results......Donald Trump has a great saying....."Potential" means someone hasn't accomplished anything yet.

Helly2000
Helly2000

The way Luis jumped up, stood over Fredrik and got in his face...even attempting to snatch a check out of his hands...he's lucky all he got was green tea poured on him. Fighting is never good but when you jump up in someones face like that, you better be prepared for the worst. Lucky Fredrik had some class and didn't clock you.

IluvLonnie
IluvLonnie

Frederik, Frederik, Frederik.......you were my favorite until you pulled that jerk move on Luis. He looked up to you and what you did was a completely unnecessary and so mean. Throwing the green tea on Luis was icing on the cake. I hope you are ashamed of yourself and make it up to not only Luis but all your fans. Do you want to be the next Tamra?

Sofie_pie2
Sofie_pie2

You said Luis was acting immature but you were clearly wrong, and not only to throw your drink at him.  What would you have done when he brought a viable, appealing offer to you, one that closely matched or even exceeded the offer you received? Luis was right, you played him. You made infantile gestures and faces, mimicked his voice, squealed at him as if in mockery of his complaining, yet, to you, it is he who is acting juvenile. I wonder what you would be thinking if your fiance did not help you to realize how and why you were wrong. How could a grown man such as yourself believe his behavior was appropriate? And lets face it, you did think it was UNTIL you spoke to your fiance. Your fiance should see this as a red flag.

chrisdma
chrisdma

You should have never talked down to Luis or thrown tea on him. You were right to write him a check as you should have given him the option to cancel the party days before. I hope you are embarrassed by the way you act. I cannot believe how vicious you are not only to Luis, but others as well. You aren't as great as you think you are.

Adavis74
Adavis74

Aww, Fredrik...I don't routinely read blogs, but after seeing the show (I dislike Luis' style so much) I wanted to see what you had to say.  I still don't like all the little gestures or the kicking, they seem contrived...but you have won me over and I am just going to have to put up with your quirks. You really are a gentleman.  More so, because you can recognize bad behavior and admit to it.  Stay away from Luis.  He will tarnish your name with all the cursing and the sexual innuendo. Luis: You can have a threesome.

Fredrick: Let's see how many brokers we can fit in here.

Darling, you are all class.  Love you back!                                                                             

Gracie9
Gracie9

I think you were deceitful in your dealings with Luis and I find it interesting you don't own that on any level. I guess when you are a narcissist, as you are, it shouldn't be a surprise that you act how you do! Even your partner was disappointed with you!! But you are entertaining. :)

Hogan
Hogan

I know your heart was in the right place with Luiz, even down to going ahead with the open house when you had an offer in. I believe fully you were using the situation as a springboard for Luiz and he did not appreciate it. I love you!

Hogan
Hogan

Fredrik, you did absolutely the right thing in all cases on the show last week.

MelanieD123
MelanieD123

You are truly a "stand up" guy.  I am proud of you for apologizing, even though I believe Luis deserved it.  You are better than that, you have class.

Bravofn
Bravofn

Fredrik - Just one of those that accept there are times you wish you could take back something you did. 

You're still the adorable broker everyone would have if they needed you.

 

LadyMarmalaid
LadyMarmalaid

Fredrik do not feel bad a about throwing the drink on Luis. I had a sister who would throw fits when she was younger and you could not talk to her or stop it, so the doctor told my mother that rather then fighting with her, she should just throw some water on her to bring her out of the moment. Watching you and Luis so reminded me of that and so I knew the best thing for you to do was throw your drink on him to hopefully shock him and make him realize he was out of control. Luis is a over dramatic, sometimes crazy person and he needs to learn how to control his emotions!

watchinNLA
watchinNLA

Amazing Fredrik, simply amazing. The whole scene beginning from the get-go. We were all sitting with our eyes focused on the tube wanting to see how it was all going to pan out. Yes, Fredrik, you should not have thrown that tea at Luis [and the cost was that check]. Of course, he cashed it . . . he had to in order to make his mark too. That is small change for you my dear in the big picture.

 

As for this new development relationship you are nurturing with the architect/builder, we are all learning here. You are eliminating a lot of middlemen when putting yourself at the building and designing end. Well done! It is however a natural progression for you and your talents. Simply selling will not satisfy you anymore when this is done.

 

Better be careful thought, or Jeff Lewis will find you and pour more than green tea over your head. You are moving into his territory, but obviously, on a much grander scale.

 

We will all be watching . . .

bravorhjunkie
bravorhjunkie

Your blogs reveal your intelligence, while the tv show highlights your charisma.  I am always surprised by the depth of your writing--it's comprehensive in its scope.  The apology was well said about the grean tea mess.  Loved that your fiance disapproved of it--makes me want to get to know him more.  Looking forward to seeing him on the next episode.  You are quite the negotiator, so it'll be very interesting to see how a very personal matter of a marital prenup is negotiated.

 

You do not disappoint--I continue to enjoy watching you and reading your blogs!  Congratulations on all your well-deserved success!

happywifehappylifeflorida
happywifehappylifeflorida

I love, love watching you work your magic, you are my sales idol, lol! I think it was very kind of you to offer Luise his money back. He did not listen to how he was to present things in his own eagerness to do his own thing. Even though you chose not to tell him of the pending offer, he still had a huge chance to pick your brain of how you do things, do a brokers open under your name and advertise for himself all at the same time, which he blew. Yes, you did throw a drink on him, but you apologized and after all are only human! Compared to watching Luise tantrum this whole season kicking and hitting things and swearing, the drink throw was very mild. Your at the top and I love, love your style!! You are one classy dude and anyone that could learn from you would be so lucky. Heck, I wish I could be one of your friends, lol. Keep going superstar! Your fans are loving you as always! High kicks!!

gullorani81
gullorani81

I couldn't believe that you threw a drink in Luis's face and its great that you've realized that you were wrong. What I can't get over is that he cashed that check! How and why would anyone with any self worth cash that check? Oh God...

Dolphin3636
Dolphin3636

You are great at what you do but you should never, never, never throw a drink in someone. Fredrik you are older and you should know better.  I felt bad for poor Luis.

 

I am looking forward to see what happens with the four apartments that you were selling.

 

Love you all. 

taniasveta
taniasveta

green tea worked because Luise was getting crazier and tea has put him in place..

sometimes you have to  do something DRASTIC TO DEFUSE THE SIATUATION .

TinaW.
TinaW.

I'm a big fan of yours and I'm happy that you came to the realization that you could have handled things with Luis better.

J-9@Bflo
J-9@Bflo

Big fan, love your confidence. The only thing you did wrong was pour the green tea on Luis, for which you have apologized. But if I had a little pitbull in my face I might have done the same. I get that some are angry that you didn't tell Luis that you had an offer, but an offer is just an offer and means nothing until the deal is signed, look at what happened to Ryan last night.

SouthernBelle155
SouthernBelle155

Fredrik, you are an inspiring, hard working person.  You do your research and communicate very well with clients.  Total professional.  You are so refreshing to see on tv.  (I might've thrown something at Luis to get him out of my face too, even though it was childish.  He was cray! --Enjoy that check you cashed buddy, lol)

judy@london
judy@london

I'm a fan of yours AND of Luis so I'm so glad you apologized to him,he looks up to you and you can really teach him alot.I loove your facial expressions,so cute!

SuzanLee
SuzanLee

I have mixed feelings about the episode.  Let me preface this post by saying that I love Fredrik and if I were to ever purchase an apartment in NYC, he is the first broker I would call.  However, I do think he should have made Luis aware of the offer prior to the broker's open that Luis was hosting. It is simply a matter of respect and professional courtesy.  I recently retired from my job of twenty years as a real estate paralegal and have seen a lot of crazy things. Therefore, I know first-hand that ethics as well as honesty are the cornerstones of a successful and long-term career in this business.  Unfortunately, Luis has struggled with these important character traits as seen in previous episodes.  I commend Luis for seeking help from Fredrik in order to improve his sales. However, he truly needs to work hard on his professionalism.  I do not enjoy hearing GD and JC along with all of the other profanities that he seems to constantly spew.  He should consider that his current employer as well as potential clients could conclude that he is too immature and emotional for this line of work.  Having said all of that, I love the show and to Susan 3589, I think Fredrik's facial expressions are hilarious and just part of his charm! (:

businessguru
businessguru

Fredrik, you play a good bad guy, first because you are great at your job and second because you are so arrogant.  I like you, you crack me up but more importantly you go the extra mile and deliver quality, that is rare.  

Forgive yourself and your behavior and give up trying to prove yourself, you are there... you make good money, you have a TV show and a firm in 2 countries, not to mention you are very young.  There is no more to prove, focus on your work and those who care for you and the rest will take care of itself...ego is a dangerous drug!

Kate123
Kate123

 @chrisdma

 I wonder if Frederick is only apologizing because of all the negative comments on how he manipulated Luis and was only interested in numero uno. I hope that is not the case.

 

 After watching the recent episode, it was a double smack down to Luis when you poured the drink on him. What a despicable act and character since you were the one that got the listing. You really sunk to the lowest low. Instead of being the better and bigger man you gloated like a five year old.

taniasveta
taniasveta

 @judy@london i did not notice Luise looking up to Frederic. and spo far Luis did not show that he learned anything from this case