It's been an action-packed year for Craig Conover. He pioneered his "sewing lifestyle brand" called Sewing Down South and launched it on April Fool's Day — and got the last laugh by making it a serious business with philanthropy at its core.
He's used Sewing Down South venture as a vehicle to help the homeless by using pillow trimmings to create beautiful blankets to donate and he has raised thousands that have been donated to Hurricane Dorian relief efforts in the Bahamas.
"I wanted to try and organize something to help or lend support and thought why not donate all of the sales from a pillow that was completely inspired by my time there," he said after his first wave of donations. "Maybe I can bring a little of what I love about the island to people who may have never been there, and help create a sense of community for the people of Abacos here. So, from today and through the week, 100 percent of the sales from our Bahamian pillow will go directly to relief and rescue operations."
His pillows retail for $58 each and can can be purchased on the Sewing Down South website. He's also brought pillows directly to the people via his nationwide Pillow Party tour that he started in the summer. It looks like he's been getting the rock star treatment, too!
He swung it around to Nashville over the weekend for a party at country singer and reality star Jessie James Decker's store, Kittenish, and had a blast.
Craig's been taking suggestions on where to bring the Pillow Party next. Any ideas?
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