When Craig Conover first had the idea to turn his passion for sewing into a full-time job, he struggled to navigate the early stages of starting a business, as he recalled to BravoTV.com in June: "I was stuck in a room in my house, a sewing room, with my assistant not really sure how to fill any orders." However, that doubt was incredibly short-lived. Since launching in Spring 2019, the Southern Charm star's company, Sewing Down South, has grown from a pillow line to a lifestyle brand featuring nursery and kitchen items, T-shirts, and face masks.
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Part of Sewing Down South's journey to success has been the major partnerships and collaborations the company has done along the way, including an exclusive pillow collection with HSN that launched online in June. "It always seemed like such a huge goal," Craig told BravoTV.com at the time. "But I definitely thought we were a couple of years away from reaching it."
Just three months later, the company launched a 10-pillow collection with world-renowned furniture brand Thomasville. "This has been a year coming and another big step forward in building this company," Craig wrote on Instagram at the time. "It’s been a huge milestone collaborating with such an amazing and iconic company."
From the Sewing Down South x Thomasville collection — which embodies Sewing Down South's evolution of classic southern aesthetic and Thomasville’s redefined approach to traditional decor — to Sewing Down South's gorgeous coastal, outdoor, and holiday collections, each item is a conversation-starting accent piece.
Here, check out a wide variety of pillows, masks, and hats from different Sewing Down South collections that you can add to your home today:
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This limited-edition polyester BravoCon holiday pillow cover features an exclusive Sewing Down South pattern created from hand-drawn art as well as a creamy, white fabric on the back. Matching the delicate snowflakes, the pillow has a white welt in a substantial twill-like woven fabric. A full and plump look will be achieved with a 20"x 20" insert, sold separately.
Sold by Sewing Down South
For every 3 pack of masks ordered, Sewing Down South will donate a mask to local facilities in need. The first release from Sewing Down South's upcoming kitchen collection, this 100% polyester mask set features an exclusive Sewing Down South pattern created from art. This print is a collaboration between Craig and southern artists. Cloth face masks are not intended for medical use or considered PPE. No warranties are made that these face masks will prevent infection or transmission of COVID-19 or other viruses. Please review CDC. guidelines for more information. One size fits most . Non-medical grade (not intended for medical use).
Sold by Sewing Down South
This pack of 4 masks from Sewing Down South’s Nursery Collection features an exclusive pattern. It includes 2 adult size masks + 2 youth size masks and is perfect for families or friends looking to match their masks. For every pack of masks ordered, Sewing Down South will donate a mask to local facilities in need.
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From the Sewing Down South x Thomasville collection, the 22 x 22 Coral Medallion pillow (insert sold separately) is inspired by water life and features a complementary coral welt in a substantial twill-like woven fabric.
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The Coral Medallion lumbar pillow is inspired by water life. The 15 x 19 pillow, from the Sewing Down South x Thomasville Collection, features a complementary coral welt and is finished with a teal blue zipper exclusively found in this collection. This polyester piece, featuring neutral fabric on the back, is the perfect partner pillow to the Navy Medallion Pillow to bring a coastal chic vibe into your home in a bright, fall color. A full, plush look will be achieved with a 16" x 20" insert, sold separately.
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With a combination of rich blues, the Navy Grid lumbar pillow from the Sewing Down South x Thomasville collection provides a modern take on a geometric pattern pillow. Complementing others in the collection, this polyester pillow (featuring an exclusive Sewing Down South pattern created from hand-painted art on one side and a neutral fabric on the other) can be styled almost anywhere in the home. A full and plush look will be achieved with a 16"x 20" insert, sold separately.
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The polyester Arrows pillow from the Sewing Down South x Thomasville collection presents a tailored look with an edge. The 22 x 22 pillow features a light blue welt and the collection's signature teal blue zipper to complement the popular Mudcloth inspired, hand-painted print. A full and plush look will be achieved with a 23"x 23" insert, sold separately.
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From Sewing Down South's new 2020 holiday collection, a collaboration between Craig and Southern artists, this pillow is perfect for a holly, jolly holiday at home. Featuring a festive pattern created from hand drawn-art, the pillow also has a red welt and a sand, neutral-color fabric on the back. A full and plump look will be achieved with a 20"x 20" insert, sold separately.
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The Holiday Snowman Pillow will bring a smile to anyone's face. In addition to an exclusive pattern created from hand-drawn art, the polyester pillow features a deep hunter green welt to highlight the colors of the season. A full and plump look will be achieved with a 20"x 20" insert, sold separately.
Sold by Sewing Down South
With an exclusive, festive print on one side and a neutral-color fabric featured on the back, the Holiday Sled Pillow brings holiday joy to any home. This 22"x 22" pillow cover (insert sold separately) from Sewing Down South's 2020 Holiday Collection has a deep hunter green welt to highlight the colors of the season.
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There's no time for the drama of reality when you're stitching! Featuring an embroidered white stitching, this bio-washed cotton hat will become your go-to weekend cap.
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Get ready for winter with this cable-knit beanie offering a perfectly fitted look (and a strong pom-pom for some flair.)
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Perfect for cold weather, the Silver Leather Patch Beanie features a cable-knit design and a pom-pom for some added flair.
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Represent Sewing Down South with an updated vintage logo. Elevated with an english tan leather patch and attached in a coordinated stitch, this hat is the company's take on a trucker, snapback classic.
Sold by Sewing Down South
The Camo Leather Patch Trucker features an updated vintage logo, english tan leather patch, attached in a coordinated stitch, and curved visor.
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