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Kyle and Amanda Share How They Are Using Loverboy to Support Black Lives Matter

The Summer House stars are donating profits from their company's drink and clothing sales to make an impact.

By Abby Feiner Jun 8, 2020, 1:30 PM ET

Kyle Cooke Loverboy Donating To Black Lives Matter 1

Photo: Kyle Cooke/Instagram

Summer House couple Kyle Cooke and Amanda Batula are using their drink company, Loverboy, to make an impact on the Black Lives Matter movement.

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"This past weekend we donated all profits from our @drinkloverboy Blueberry Lemon Spritz to support the #blm movement," Kyle wrote in an Instagram caption. "I hope to do more with what I’ve got."

While Kyle didn't specify which organizations the company donated to, on June 1, a post from Loverboy's Instagram encouraged the account's followers to consider supporting organizations including NAACP, ACLU, Southern Poverty Law Center, Black Visions Collective, and Reclaim The Block.

Additionally, as Kyle explained in his own Instagram post, Loverboy is selling shirts in honor of Pride month and will be "donating all profits to the [Human Rights Campaign,] which also fights for racial equality and social inclusion."

View this post on Instagram
I have a platform, so Iâm sharing this and asking YOU to read it ðð¼. These are my thoughts, and yet I didnât write this. âWhat I Believeâ was written by my close friend @johnraih. We were brought up in different parts of the country, with different religious beliefs, and different life forming experiences. And yet we see eye to eye on how we got here as a country and why #blacklivesmatter. There is momentum behind this movement, but change only happens if we keeping talking, keep peacefully protesting, and actually take action in our communities. This past weekend we donated all profits from our @drinkloverboy Blueberry Lemon Spritz to support the #blm movement. And we just launched pre sales for Pride ð tee shirts, donating all profits to the @humanrightscampaign which also fights for racial equality and social inclusion. I hope to do more with what Iâve got, and sharing Johnâs thoughts felt right this Sunday evening. Thanks for keeping any and all comments positive and productive. #ICantBreathe #JusticeForGeorgeFloyd #DavidMcAtee #BreonnaTaylor #AhmaudArbery #TrayvonMartin #EricGarner #TamirRice #TanishaAnderson #MyaHallin
A post shared by Kyle Cooke (@imkylecooke) on Jun 7, 2020 at 4:53pm PDT

View this post on Instagram
Pride month is here, and although we created these shirts with the intention of donating all profits to the LGBTQ community, we wanted to find an organization that is advocating for the unique challenges of the Black LGBTQ community in the US as well. We at Loverboy are true believers in equality, inclusion, and bringing all people together. From now until the end of June, we will be donating 100% of profits from these 2 shirts to @humanrightscampaign to continue the fight for equality. Pre-sales are live, so use the link in our bio to order and read more about why we chose @humanrightscampaign #prideð #blm
A post shared by Loverboy (@drinkloverboy) on Jun 7, 2020 at 12:04pm PDT

Loverboy elaborated on the shirt sales in its own post on June 7. "Pride month is here, and although we created these shirts with the intention of donating all profits to the LGBTQ community, we wanted to find an organization that is advocating for the unique challenges of the Black LGBTQ community in the US as well," the caption read. "We at Loverboy are true believers in equality, inclusion, and bringing all people together. From now until the end of June, we will be donating 100% of profits from these 2 shirts to [the Human Rights Campaign] to continue the fight for equality."

Over the last week, Kyle and Amanda have been using Loverboy's Instagram account to support the Black Lives Matter movement and speak out against racism. "Loverboy was created with the intention of bringing people together--and right now more than ever, we believe in just that," one post read. "We stand in solidarity with our community, support the recognition of social injustice and the fight against systematic racism. Let’s listen to each other, fill our communities with love, and contribute in every way we can to build a future of equality."

For the latest reporting on the George Floyd protests from NBC News and MSNBC’s worldwide team of correspondents, including a live blog with minute-to-minute updates, visit NBCNews.com and NBCBLK.