This Was Kyle Cooke's Exact Financial Offer to Get Carl Radke to Return to Loverboy
Kyle's job offer for his Summer House castmate included a "monthly stipend," a percentage of sales, and more.
In November 2023, Carl Radke announced he was returning to Loverboy in a part-time role after leaving the business earlier that year. More recently, Summer House viewers got an inside look at the exact verbal offer Kyle Cooke gave Carl in hopes of getting him to rejoin the beverage company.
On Season 8, Episode 14 (which aired on May 23), Kyle and Carl sat down to discuss the potential of Carl going back to Loverboy to work on the new non-alcoholic products.
"I wanted to give you something to at least mull over," Kyle said. "A small monthly stipend, like a retainer, so you have recurring revenue, three grand a month. It's not a big lift. You're literally working with us about the marketing direction. Any event you come to is two grand, we'll pay your way, and then, yeah, 10 percent of sales. That's merch, that's non-alc. Just to get you kind of back in the swing of things like posting, but I want you to be able to track your impact."
Carl seemed pleased with the verbal offer, telling Kyle, "This falls in line with a lot of what I've been thinking."
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Lindsay Hubbard reacts to Carl Radke's Loverboy job offer from Kyle Cooke
Later in the May 23 episode, Carl told Lindsay Hubbard about his "very positive convo" with Kyle and relayed the details to her.
"We talked about what a monthly retainer would be: $3,000," he said. "I'm not going to be an employee of Loverboy. I'm gonna be consulting for Loverboy for the non-alcoholic product."
"[Kyle] is going to be creating underneath the Loverboy company a subsidiary, which is the non-alcoholic product," he continued. "I'm going to get equity in that product."
But the conversation took a heated turn when Lindsay asked follow-up questions such as, "Did you guys talk about how much equity?" and "Did you guys negotiate in that conversation?"
Carl explained they had not yet discussed the details of equity, and he didn't negotiate the other parts of the offer because Kyle "was sharing things that were kind of in line" with what he wanted. (To get more of Lindsay, Carl, and Kyle's thoughts on Carl's Loverboy return, watch the Summer House Season 8 After Show video above.)
What does Carl Radke do at Loverboy today?
Although we don't know the details of Kyle's final written offer to Carl, he ultimately ended up accepting it and has been working at Loverboy since. On May 13, he told The Daily Dish what he does on a day-to-day basis for the company.
"My signature in my email is I'm the Loverboy advisor," he shared at NBCUniversal's Upfront presentation on May 13. "Basically, what I'm focused on is business development and bringing our non-alcoholic product to market."
"I'm working part-time, but only focused really on some of the things that I'm really good at, which is building relationships, marketing, and events, and really getting the non-alcoholic product into more stores because right now it's only on our website," he continued. "The main goal is getting it to more stores like Whole Foods, Total Wine, you know, big grocery stores, or even some of the smaller places around New York City."
— Additional reporting by Stephanie Gomulka
