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Kylie Jenner Just Got The Most High-Maintenance Hair Color

Her new shade is one of fall's hottest trends—but its upkeep isn't easy.

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Kylie Cosmetics: The 5 Biggest Launches
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After Kim's harrowing incident in Paris, it's been a quiet week on social for the Kardashian clan. But, the Jenner sisters have given fans a few moments of levity.

A photo posted by Kendall (@kendalljenner) on

While Kendall posed in Saint Laurent's giant, heart-shaped cape—hey! RiRi has the same one!—Kylie did what she does best. She changed up her hairstyle.

A photo posted by Kylie (@kyliejenner) on

On Thursday, the 19-year-old mogul put on a giant white fur and headed poolside to pose for a few snaps. The photos spot-lit Kylie's tumbling tresses, which are now a mermaid-y hue of rose gold. (If you're keeping track, this follows her month-long stint as a platinum blond.)

A photo posted by Kylie (@kyliejenner) on

Judging from the nearly two million likes the above shot garnered, fans are impressed. The pretty shade is, after all, hugely hot for fall. But if you're thinking about joining the rose-gold party, take heed: the hue is typically applied as a gloss, so it requires salon visits every four to six weeks to maintain.

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