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The Daily Dish Shopping

The Pantone Color of the Year for 2018 Has a Big Feminist Meaning

This shade is already showing up in some gorgeous new beauty products. 

By Jenny Berg

There's Christmas morning, and then there's the day that Pantone announces its color of the year. Seriously, we geek out big time over the latter: as soon as we learn what that hot hue is, we get a glimpse into the very near future of fashion, beauty, and home-design trends.

In 2017, it was all about the Greenery. But next year, trends are taking an Ultra Violet-hued turn — and we couldn't be more excited. What's dreamier than shades of purple? Nothing! Plus, the hues really pops in lipsticks and eye makeup, and we just love a purple nail. 

But, the 2018 color isn't just about aesthetics. In fact, it has a hidden meaning that ties in perfectly with the theme of women's empowerment that has been dominating headlines for the past several months. After all, the historic Women's March and the #MeToo movement were some of the biggest news stories from 2017. (And, remember that violet-lapeled suit Hilary Clinton wore while delivering her concession speech in November?)

"Ultra Violet conveys a sense of dignity, progress, and possibility," said Sarina Godin, Butter London's president. "It celebrates non-conformity and equality. This message is symbolic of female empowerment as women continue to express themselves in a multitude of forms — whether it be bold color, activism, or other artistic expression."

It seems that we're not the only ones freaking out over Patone's announcement. Butter London is already all about the violet, and just released a line of nail lacquers, lip glosses, eye shadows, and highly pigmented eyeliners that celebrate 2018's color of honor.

And here's the best news yet: though the goods won't hit stores like Nordstrom till early next year, you can get them online right here, right now. Get a jump start on revamping your makeup kit for the year ahead by shopping the products below. 

Ultra Violet Nail Polish


This highly pigmented polish allows for one-stroke coverage. 

Misty Lilac Nail Polish

This shimmery, grey-tinted take on Ultra Violet has a celestial sheen. 

Ultra Violet Liquid Lipstick


Behold, a high-shine color with a creamy texture and a light vanilla scent. Gorgeous. 

Electric Plush Rush Lip Gloss

The shiny gloss promises fuller (and more violet) lips in an instant. Plus, here's a cool secret: it has a phyto-endorphin complex that's said to be mood-boosting. Talk about making spirits bright! 


Glazen Lustrous Liner Ultraviolet

And suddenly, your wink is ten times more mysterious. 


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