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Every Single One of Robyn Dixon's Business Ventures in Her Growing Empire
From designing hats to co-hosting the NAACP award-nominated podcast Reasonably Shady, the Potomac Housewife keeps busy.
Robyn came onto the scene in RHOP’s debut episode as part of the Washington D.C. area’s high society, along with Gizelle Bryant, Karen Huger, Ashley Darby, and now-friend for Season 8, Charrisse Jackson-Jordan.
The busy mother of two — then divorced from her NBA player husband, Juan Dixon (whom she later remarried) — worked in P.R., she explained. At one point, she liaised with Williams Sonoma for an In Good Health event, as seen in Episode 1.
Robyn explained she came from a family of doctors and educators, though it didn’t shape her career path.
“I’d rather have fun at my job than walk around like a stuffy penguin in a law office,” she told RHOP producers.
But it was full steam ahead for Robyn, as her business ventures have only continued and strengthened over the years. Here's all the work Robyn has done.
Robyn Dixon's work in public relations
Robyn’s background includes a degree in business marketing she earned from the University of Maryland, according to a biography listed with All American Speakers. In a 2016 interview with Black Enterprise, the basketball wife confirmed she worked as a publicist and event manager for TAA PR, which says its “mission is to evolve, nurture, and maintain essential relationships with media, celebrity, and complex consumer markets,” according to its website.
Robyn Dixon's Real Estate Work
Not long after, Robyn and her mother, Gladys, ventured into real estate. As seen in a 2017 Facebook video published by Marcel Umphery, a “national real estate investing expert,” the mother-daughter duo worked to flip houses for profit.
“We partnered with Marcel, and fortunately, he was able to give us a great lead on a property on Egerton Road. And right away, my mother and I got to business and tried to find an investor,” said Robyn.
Robyn Dixon Founds She Is Empowered
In 2017, as featured on RHOP Season 3, Robyn founded She is Empowered, part of the Visionary Events Group.
“The goal of S.I.E. is to provide women with a blueprint on how to be their very best selves in business,” according to the company’s Instagram bio.
Online links to the She is Empowered website no longer exist, though there are still flyers of Robyn hosting multiple S.I.E. seminars in the D.C. area from that time. Some state its aim is “empowering women to turn their concept into an empire.”
In 2018, Robyn published an Instagram reel showing a lavish S.I.E. party. RHOP fans will recall in Season 3 when a rift was created between longtime friends Robyn and Charrisse after Charrisse chose to go to an event hosted by another Potomac Housewife instead, which caused Robyn to feel “betrayed.”
The other RHOP women, including Candiace Dillard Bassett, were also in attendance.
Robyn Dixon's Hats Line
In 2020, Robyn turned her eye toward fashion, releasing a collection of satin-lined hats called Embellished, which was featured on Season 5 of RHOP. The line showcases beanies, caps, graphic tees, hoodies, and masks, which “pretty much sums up all of your inner thoughts and feelings,” according to the brand’s website.
“Robyn’s love of fun prints and colors meets her laidback style while ensuring that we never have another ‘bad hair day,’" it states. “Embellished caps are not only chic and stylish, they also feature a satin lining in Robyn’s favorite color, purple, to protect hair from breakage.”
Robyn’s hat brand gained popularity, even attracting an actor from Modern Family.
Robyn said seeing Ferguson’s name on her customer orders was the moment she realized how wide an audience RHOP reached.
Robyn Dixon's Podcast
In 2021, Robyn and Gizelle started the successful Reasonably Shady podcast (part of the Black Effect podcast network), which is still going strong on Apple and anywhere most people listen to their favorite podcasts. Per a November 6, 2023 interview with Essence, the series has garnered more than 7 million downloads, plus a nomination for the NAACP Image Award.
“It’s been such a blessing,” Robyn said in the interview. “And it really is a joy because we’re able to really show who we are outside of the cameras.”
Robyn explained the idea came during the COVID-19 pandemic when she and Gizelle had a random Instagram Live chat, which brought an unexpected number of fans into the conversation.
“Our expectations were very basic, and so to see the accomplishments we’ve made, how long we’ve been doing this because it’s not easy,” Robyn continued to Essence. “A lot of people — you can get into the game, [but] it’s staying in the game which is the hard part … I mean, our expectations have been beyond surpassed.”
Robyn Dixon's Work with Skincare Line
Recently, Robyn teamed up with skincare solutions group GLO30, acting as the business’s lead publicist. The business — which offers anti-aging services — was built by Dr. Arleen Lamba in 2012, and though its roots are in the D.C. area, the company continues to expand out of state. And with Robyn on their side, one can hope it will only gain a further reach.
“As a publicist, you have to know your client, so I spent a lot of time with them, enjoying their services, and it really helped me to promote and publicize them because they were such a fantastic business and offered such a great service at a great quality and a great value,” said Robyn, according to Franchise Wire.
Robyn said she’d already been a customer but that when she heard the group was expanding, she sent Lamba a text stating, “I want in!”
Robyn Dixon's Charity Work
On top of Robyn’s entrepreneurship, the Housewife is also big into philanthropy, especially as a board member and director for the Holistic Life Foundation. The Baltimore-based non-profit organization states it’s “committed to nurturing the wellness of children and adults in underserved communities,” according to the group’s website.